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A family on a mission!

Hi, I’m David, and this is SIMcredible, a family business I run with my son, Jack.

After 30 years in telecoms, I’ve seen too many people tied into long contracts, confusing plans, and hidden costs. So Jack and I decided to do things differently.

At SIMcredible, you can join anytime, leave anytime, and change your plan whenever you like - no fuss, no small print, no awkward phone calls to “cancel”.

I bring over three decades of telecoms experience, industry know-how, and a few grey hairs along the way. Jack brings fresh energy, new ideas, and keeps me on my toes.

Together, we’re building a business that puts people first and treats customers the way we’d want our own family to be treated.

Switching is Easy!

Switching to SIMcredible is refreshingly simple. We’ll usually get you up and running by the next working day, no drawn-out processes or technical headaches.

Whether you’re moving your mobile plan, your broadband, or both, we’ll guide you every step of the way. And if you’d like to keep your existing number, no problem at all, we’ve put together a simple how-to guide to make it easy.
Click here to read our How-to Guide!

Our Story

SIMcredible was founded by the team behind some of the world’s largest virtual mobile networks. Through trusted partnerships with major providers like O2, we’re able to offer flexible, reliable mobile and broadband services at genuinely low prices.

Now we're a dad-and-son team on a mission to make mobile connectivity simpler, fairer and more affordable.

SIMcredible Plans Made Simple

Hi, I’m David. Jack and I make mobile simple: flexible plans on all major UK networks, no long contracts, no credit checks.

Keep your number, enjoy clear pricing, Wi-Fi calling, and reliable coverage — and get started in minutes. Mobile, made easy.

Click here to read more